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Website Usability Study
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Website Usability Study |
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I commisioned this piece of research for Autobytel and worked hand in hand with the external agency throughout the project. In brief, the study applied Jakob Nielen’s Heuristic Analysis priniciples to the site, as well as working with focus groups, and observing users trying to complete specified tasks. I was fully responsible for taking the research findings through to live implementation, leading the design and development teams, significantly reducing "clicks to buy" and increasing sales enquiries from prospective customers. |
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