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Customer Experience Project Inchcape Retail
The aim of this project was to examine the car buying and servicing experience Inchape Retail was delivering to its customers and to identify ways in which this could be improved.
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Website Usability Study
Responsible for usability project to identify key areas of change required to reposition Autobytel as an e-tailer rather than an infomediary site, and to improve usability of the site.
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