Strawberry Children's Toys

I first of all provided Strawberry Children's Toys with a complimentary website analysis and health check, including looking at on page optimisation for the site, running a link popularity check, examining search engine saturation and verifying performance of required keywords.  I also came up with some initial observations that would improve the home page based on previous retail web and marketing experience, and set out how I believed I could help the client acheive their objectives.

The client was keen to take these initial findings further and commissioned me for the following;

1.       to come up with a series of specific home page recommendations to help convert visitors to buying customers;

2.       to deliver a number of recommendations to improve search engine optimisation, and;

3.       to provide a marketing plan that would drive traffic to the site on a realistic budget.

The next stage was to implement the ideas and put the plan into action.  I made several changes to the home page to deliver more of a visual impact and the key challenge here was to achieve this whilst leaving the client in control of making future amendments themselves without having to call on a graphic designer or web designer. 

	Home page before changes Heavy textual introduction may be offputting Not optimised for keywords Nice overall design but home page has minimal visual impact Lack of product in shop window
	Home page after changes Punchier introduction encapsulating what Strawberry Children's Toys stands for and containing relevant keyword /links Special offers immediately visible in prominent position on page Other bestsellers also featured here creating interest and inviting the visitor to click further into the site

Whilst changing the home page I also ensured I optimised it for a series of keywords I had recommended we focus on, and also optimised the rest of the site.  The client was keen to take forward a number of the marketing initiatives I had recommended but also wanted my hands on involvement and expertise on others eg writing copy for the newsletter, implementing a strategy to improve search engine positions against required keywords, and devising and implementing promotional campaigns to drive more traffic to the website.

Email from client;

Currently this client is on page 1 of Google for required keywords due to ongoing SEO program.

View Strawberry Children's Toys website at http://www.strawberrychildrenstoys.co.uk