Here you can go into a lot more detail about your business, all of which will help to build a relationship of trust between yourself and the customer, for example;
 

• how long have you been trading?
• how many people do you employ and what are their various skillsets?
• do you have a company philosophy or particular approach to your work that customers might be interested in?
  
• you may wish to outline the various services you offer here, or list these on a separate page